Businesses and organizations have questions and goals. To answer these questions and track performance, they gather the data, analyze it, and determine which actions to take.
Business intelligence can help companies make better decisions by showing present and historical data within their business context. It combines business analytics, data visualization, statistical analysis, and best practices to help organizations to make more data-driven decisions.
How BI can help companies make smarter, data-driven decisions:
• Identify ways to increase profit
• Analyze customer behavior
• Compare your organization with competitors
• Track sales performance• Spot market trends